Instagram has rolled out a brand new feature allowing you to shop directly through your favourite brands profiles pages in-app.
Brand Activation, driving consumer action through interaction and experiences. CEEK has a team dedicated to Influencer Marketing, including viral events that utlise various methods to drive engagement with brands online. In short, the key purpose of these campaigns is to get consumers to take action, that could be joining an online community or even making a purchase! CEEK brings brands to life via viral experiences and look to form long-term emotional connections online and offline.
Positive customer reviews on Google, Facebook, Tripadvisor and other platforms is one of the most effective ways to improve customer trust online, this peer-to-peer recommendation can empower a customer to buy your product or service alongside improving your SEO (Google ranking).
Over the last few days everyone seems to be jumping on a new social media band wagon - a brand new app, Vero. Dubbed ‘the new Instagram’ the app lets users share photos, add links, and recommend books, movies and TV shows to friends. In the past week alone it has jumped from 99 to number one in Apple's UK store, and with leading social platforms awash with criticism this suggests users may be looking for alternatives, but does Vero have what it takes? So far users have been reporting problems with the app and questioning if the claims are too good to be true.
As time has gone on people have grown more cynical toward traditional advertising. It is untrustworthy; making ridiculous claims, playing to our most basic instincts, and often downright unrealistic in nature. In a world that is saturated by advertising, it is hard for us to trust any of the claims that marketers make with traditional adverts.
As we approach the end of 2017, Instagram has added a further two new features to the platform in what is a welcome round up to a vast amount of additions that have been integrated into the platform this year.