CEEK Marketing Blog & Digital Marketing News

CEEK Digital Marketing Blog & News

Social media marketing myths

A strong social marketing campaign isn't just about growth and engagement…

Social evolution leads a marketing revolution.

For years, marketers have used ‘engagement’ as a proxy for success on social media because that’s all they were able to measure. This has lead to social living in a silo, because no other marketing channel focuses on engagement. Now that we have the technology to uncover and understand the impact social has throughout the buyer’s journey, we’re able to unleash plans and tactics that add value in new ways.

The potential impact of social is, well - huge…

For years, marketers have used ‘engagement’ as a proxy for success on social media because that’s all they were able to measure. This has lead to social living in a silo, because no other marketing channel focuses on engagement. Now that we have the technology to uncover and understand the impact social has throughout the buyer’s journey, we’re able to unleash plans and tactics that add value in new ways.

Tags: Facebook, Twitter, Search Engine Marketing